Base-level iPad pricing got a big boost yesterday, as Apple updated the $329 iPad 9 to the $449 iPad 10. 

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But things are even worse for European buyers, with prices starting at £499 in the UK, and Euro prices starting at €579 or €589, depending on the country.

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Apple has also substantially increased the sterling and euro prices of the iPad mini, meaning it is now more expensive than the iPad 10.

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The iPad 9 and iPad 10 aren't a true like-for-like comparison, of course. Apple has updated the design of the device with the latest model, to bring it in line with the iPad Pro models. 

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That means with smaller bezels, new colors, and flat sides you're getting a much slicker-looking machine.

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Specs-wise, you get a more powerful processor, support for USB-C, 5G, and Wi-Fi 6, a better camera, a better microphone, better speakers, and the new Magic Keyboard Folio.

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All the same, it's a pretty big boost for someone trying to break into the Apple ecosystem for the first time — and in my experience, the first product to bring new customers on board is the iPad. 

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Apple continues to sell older models, keeping more affordable prices in place.

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In the UK, this psychological barrier is at £500, and in other European countries, it is exposed through a €500 one.

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As a MacRumors reader noted, Apple has also raised the price of the iPad mini by 19%.

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