As Twitter rebrands to “X,” police intervened in a crew taking the Twitter sign from its San Francisco headquarters, leaving “er” with the platform’s iconic, now-retired bird emblem on the structure.
put on social media video Just hours after founder Elon Musk launched the name change to “X” to “embody the imperfections in people all that make us unique,” a team was seen removing a portion of the sign with a crane and cherry picker on Monday.
On Monday afternoon, a bystander tweeted, “Just biked past Twitter HQ on way home, goodbye to the @Twitter sign?” coupled with a video showing three letters of the banner being taken down.
According to NBC Bay Area, the crew did not complete the task when local police inquired about their authorization to restrict Market Street and obstruct a lane of traffic.
The local station claimed that the bird logo and the “er” in one side of the sign were still hanging throughout the construction break. According to NBC Bay Area, it’s unknown when or when the crews will resume work to remove the sign or whether they’ll need a permit.
Inquiries from NBC News on Tuesday morning did not immediately receive a response from “X” or the San Francisco Police Department.
Livaan Hussan, an onlooker, said to NBC Bay Area that the staff urged people to cease video the sign removal.
Hussan added, “Twitter has just been hostile ever since Elon took over, and it appears that even the removal of the Twitter sign is hostile.” It is sad.
Musk had hinted about exterior improvements to the headquarters before the work began.
He posted an image of the headquarters’ light-projected “X” early on Monday morning.
Additionally, Musk said in an audio chat on Twitter Spaces: “We’re cutting the Twitter logo from the building with blow torches.”
Musk paid $44 billion to acquire Twitter last year, and in April the company’s name was changed from Twitter Inc. to X Corp.
The new logo’s origin is unknown, although many people online have noted that it resembles an emoji or a Unicode character, a set of digital characters controlled by the nonprofit Unicode Consortium.
In a series of articles this week, Twitter CEO Linda Yaccarino stated that the makeover is the first step in a plan to develop the service in new directions.
She claimed that “X is the future state of unlimited interactivity” that is “centered in audio, video, messaging, payments/banking” and “creates a global marketplace for ideas, services, goods, and opportunities.” “Powered by AI, X will connect us all in ways we’re only just beginning to imagine.”