Anyone expecting many costume changes from Super Bowls past may be disappointed. But Rihanna still rocked her halftime show in an all-red ensemble custom-made for her by luxury label Loewe and Alaia.
Subsequent reports that the star is expecting her second child may explain why she kept things simple — and why she chose a pair of comfy sneakers in a complementary shade of red.
The Barbadian singer began her 13-minute halftime show on a suspended stage singing “B**** Better Have My Money” in a cotton canvas flight suit. to reveal a matching silk jersey catsuit and sculpted leather corset (and of course, a baby bump, as was later confirmed to The Hollywood Reporter by her rep, whom CNN contacted for comment) The garment was almost completely unzipped.
All three garments were custom-designed by Jonathan Anderson, creative director of the Spanish label Loewe. The fashion house, which debuted a similar-looking red breastplate as part of its Spring 2022 ready-to-wear collection, said her look was inspired by flight gear and “to create volume with the show’s dynamic visuals”. was designed. “
Rihanna completed the outfit with a pair of red sneakers from sport shoe brand, Salomon in collaboration with Maison Margiela. On top, she wore a leather puffer scarf with integrated gloves by Alaia, the label founded by the late Tunisian couturier Azzedine Alaia.
The 34-year-old soon discarded the scarf, before launching a medley of hits including “Rude Boy” and “Umbrella.” But she was back in another Alaïa piece for the finale, “Diamonds”. This time it was a red leather maxi puffer coat – with integrated gloves – designed by the label’s creative director Peter Mullier. (At the halftime show press conference on Thursday, Rihanna also picked out an aviator jacket by Alaia, which just days ago opened a New York boutique after more than 30 years without a physical presence in the city.)
This was Rihanna’s first live public performance in six years. And with the star spending so much time building her lingerie and beauty empire, fashion-watchers had speculated that she might be wearing items from her Savage x Fenty line. However, it was left to their group of back-up dancers, whose white hooded jackets opened to reveal various items from the underwear brand.
The fashion mogul’s label took advantage of the moment, immediately reminding fans on social media that the dancer’s sports bra, boxers, and mesh tank top are all available for sale.
In a press statement issued by Loewe, whose parent company LVMH also holds a majority stake in Rihanna’s Fenty Beauty brand, Anderson described the show as an “unforgettable moment”.
“Rihanna is a true icon, and working with her to bring these platforms to life feels like a wild, wonderful dream,” he said.